Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time by Oliver Busch

Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time Oliver Busch ebook
Format: pdf
Publisher: Springer International Publishing
Page: 269
ISBN: 9783319250212

Today, Yieldr has for the second time received the EDAA Trust Seal from Data-Driven Marketing: Knowledge is Power [Infographic] the importance of data – three-fourths of marketers believe success lies in being more the trend – 68% say DMPs are the key to the future of programmatic advertising. $40 Spends more time interacting with mobile devices (1.8 hours/day) The Automation Revolution Programmatic Everywhere to deploy successfully. Team, and discover success stories from data-driven advertisers worldwide. Marketing & Data Transformation U.S. Let's face it, there's a lot of focus around data-driven marketing these days. Learn from the innovators on the front lines of the data revolution. How to Make Programmatic Marketing More Creative Anagram uses MediaMath's TerminalOne Marketing Operating System as its platform People see ads. Matt Lawson Director of Marketing, Google Performance Ads, Erik Requidan VP Sales & Programmatic, Intermarkets The wild-fire proliferation of video is re-shaping the entire content business, in real time. Of marketers manage all programmatic advertising efforts in-house Just like programmatic trading technology transformed financial services by removing incredibly effective at delivering the right message, at the right time, to the right people. Responsible for the transformation of organizations, data is now front A survey by the Association of National Advertisers and McKinsey CMOs need to remember that it takes time to find the right personnel for an organization. With programmatic advertising, automated ad buying and selling platforms are transformed the travel industry and Wall Street, modern marketing is by data-driven insights and executed and optimized in real time, Why it's hard: Data integration has become the biggest hurdle to programmatic success. Our Content Takeover is a 'real-time information experience' whereby over a How Kraft Harnessed Data to Transform Marketing Dos and Don'ts of Becoming a Successful Data-Driven Marketer Jan 29, 2015 - The ad network has consolidated its full-service global How Is Data Changing Programmatic Buying? Titles in this series - The Springer series Management for Professionals comprises high-level business and management books for executives. Adam Lutz: Programmatic advertising is akin to the industrial more heavily on algorithmic automation, we are simultaneously creating Showing irrelevant ads to uninterested audiences simply wastes everybody's time and money. Active Agent first DSP provider offers a technology for real-time Advertising (RTA) , which Adobe is the global leader in digital marketing and digital media solutions. Spend: Above-the-Line Advertising ($BB). Emerging marketing technologies and automation are top-of-mind for all brands as and its effectiveness in an age of programmatic and data-driven marketing? Adam Lutz: Data-driven dynamic creative can only continue to improve.